With the rise of short video platforms like TikTok and Instagram Reels, you might think that Blogging is becoming a thing of the past. However, the reality is that there’s still a huge demand for written content online.
In fact, now is the best time to open and publish a written blog website online, even with the increasing popularity of short-form video platforms. Here’s why:
1. Written content is more searchable than video content
While short-form videos can be entertaining, they’re not always as searchable as written content. When people are looking for information or answers to their questions, they often turn to search engines like Google. Well-written blog posts that use relevant keywords can rank well in search results, making them more discoverable to people who are looking for specific information.
TechPinas.com, the Philippine Technology Blog, has been live online for almost 15 years now!
How time flies! I’m so grateful to all my loved ones, friends, readers, and brands who have supposed me through all those years. Let’s stay together.
2. Blog articles can be more in-depth than Vlogs
While short-form videos can be entertaining as they are made to be, they don’t always provide the level of detail and depth that written content can. Blog posts can go into more depth and offer more nuanced perspectives on topics, which can be more helpful to people who are looking for more detailed information.
3. Blog posts can continue making you money in the long run.
Blogs or written articles have a longer shelf-life for money making compared to video content, especially under Google Adsense program, because they are evergreen and continue to provide value to readers long after they are published. Written content can be searched and found through search engines for months or even years after it’s published, while video content may have a shorter lifespan due to the nature of the medium. Additionally, written content can be easily updated and repurposed for future use, while video content may need to be completely re-recorded in order to stay relevant. This longevity and versatility of written content make it a more reliable source of income through advertising programs like Google Adsense, where earnings are based on the number of clicks or views.
Another key benefit of opening a written blog website is that there are still many brands around the world that would pay for written articles to promote their products, services, and newly opened websites. While some may believe that the rise of social media and video platforms has led to a decline in the demand for written content, the reality is that written content is still a crucial part of many brands’ marketing strategies. Brands recognize the value of partnering with bloggers to create high-quality written content that can reach a wider audience and help promote their offerings. By opening a written blog website, you can position yourself as a trusted and respected voice in your niche, and attract opportunities to work with brands and earn income through sponsored content or affiliate partnerships.
4. Written content can definitely be more accessible than videos
While short-form videos are popular, they can also be time-consuming and may not always be accessible to people with hearing or vision impairments. Written content, on the other hand, can be more accessible to a wider range of people, including those who use assistive technologies to navigate the web.
5. Blogging can complement short-form video platforms
Rather than seeing short-form video platforms as competition, bloggers can use them to complement their written content. For example, you can create short videos that highlight key points from your blog posts, or use videos to promote your blog and drive traffic to your website.
While short-form video platforms are certainly popular, they’re not a replacement for written content. In fact, there’s still a huge demand for well-written blog posts that offer in-depth information and perspective. With the benefits of searchable content, accessibility, and repurposability, now is the perfect time to start your own blog website online, even if short video platforms are on the rise.